by Beatrice Jeschek
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Photo: Adrian Portmann (portfolio 1) |
What It Means to Be a Black Fashion Swan
Once upon a time, for a
little while, I worked as a fashion professional.
I count myself as a white
swan – a quite nice and beautiful looking female person who runs
within the world of fashion victims. The double pronunciation of the
two word’s “shh”, fashion professional, makes it sound harmonic
but it really isn’t.
In fact, it is everything
but harmonic.
A bunch of people deciding
what other people wear is strange and clashes with the whole idea of
individualism. Everything you wear is a signal and reaction to what
fashion gurus select. It is a silent acceptation that we
decorate our social bodies with fingerprints of other people’s
design, brand or no brand. The hymn of fashion weeks throughout the
world mirrors this attitude.
Even if you want to
protest against the mainstream, be a black swan, you are part of the
system. Or to say with Foucault’s, or more extreme with Judith Butler’s words: The mainstream defines itself as
being different from the periphery and vice versa. That makes the
periphery strong, as it is the mainstream’s customer of excluded
stuff.
Still, mainstream rules.
The point is, I am a fashion victim by heart although I might
belong to those people who give some advice. Because that’s what we
do, we give advice and do not dictate. Dictation is ironically left
for people living in real life which is violent and situated more in
the area of Russia where they shoot contra-Kreml journalists.
I just love clothes. I
love fashion. This is why I stumbled upon fashion journalism in the first place.
Ironically enough, I
studied war and conflict journalism but that is another story and
shall be told another time.
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Photo: Sofia Sanchez & Mauro Mongliello |
How You Make Use of Being a White Fashion Swan
I worked as a fashion
intern in New York City. Getting a glimpse of what
it really means to be a fashion professional was part of the plan.
So, I was counting numbers for beautiful shooting’s settings and
walked on high heels six blocks to get art magazines to please the real
fashion professional woman I worked for.
To be honest, I still enjoy
every work connected to fasion.
See, I just made a mistake
and wrote fasion instead of fashion what made me think of fusion. But
I really think it is a fusion. Fashion is a fusion of society’s
taste and individualism. To be an idol in the world of fashion
victims you need to be creative in the circle of fixed rules.
You have to make use of
your three T’s: taste, talent and tolerance as the real fashion
hunter sees a potential in every individual style. Better to be
eccentric than belonging to the norm. Just be careful here. Beginners fall
into the same stereotype they try to disguise. Mediocre artists don't
touch it. Only real fashion professionals can play with the norm. And
of those magicians only a handful existed through history.
When my work is related to
fashion, I simply love it. You meet people who love fashion as you do
and that is a good thing. All the Anna Wintour’s and latest fashion
swans take a back seat and what hits your well protected face is true
passion.
That’s exactly why I
keep on track.
In the end, you might have
a say in the mainstream to create the periphery. Then you are a real
fashion swan, maybe not white or black but in the true colour grey.